As Business Development Lead, Matthew is at the heart of Greyparrot’s effort to support AI adoption and drive efficiencies in the recycling and waste sector. He works closely alongside other waste professionals to guide digitisation efforts, and to ensure that Greyparrot’s analytics tools align with industry needs and regulatory developments. His background in commercialisation led him to a career with Rotajet Systems, a prominent plant builder. There, he worked with facility managers to deploy recycling machinery and facility-wide solutions, with a specific focus on sorting, washing and reconditioning polymers. Greyparrot asked him to lend his talents to their expansion in the UK, Europe, USA, and beyond. Matthew’s focus is on generating the ROI needed to drive more sustainable production and consumption – bringing together engineering solutions to reduce the cost of recyclate production against virgin materials.