Rachael Singleton is a Behavioural Scientist and Ulster University Business School lecturer. She has worked across NI government departments in supporting the design and delivery of public policy by applying behavioural science to tackle societal, environmental and economic challenges. This has ranged from debtor behaviour to COVID transmission, and from net zero to business innovation. Her PhD in behavioural science and user-centred design focuses in particular on pro-environmental behaviour change (you can hear more here). She is Chair of Sustainable NI, a member of the Blue Flag Awards jury and a keen STEM ambassador. Rachael enjoys working to engage deeper understanding of human behaviour to support people and place, and working with those same people using co-design to ensure they are active in the decision making and change processes that result. She is particularly invested in approaches that deliver new understanding of value; both environmental and societal.